About 32 acres
It is increasingly important to understand and be closer to the origins of what we use and consume.
32 Acres is about ensuring that consumers have the opportunity to enjoy beautiful beef from cattle that are only fed on rich pastures in the beautiful Yarra Valley. The cattle are all bred and raised on the farm situated in the tranquil and fertile Yarra Valley within 50 kilometres of the Melbourne CBD.
Our cattle are the raison d’etre for 32 Acres’ existence. We employ the best methods in animal husbandry and spend a high amount of time with the herd to ensure that they calm and in good health. Our calves are kept with their mothers; allowing the calves to be naturally weaned off. This eliminates the stress of forced weaning for both the cow and the calf resulting in happier and healthier animals. Our Cattle are certified Pasture Fed by the Cattle Council of Australia.
At 32 Acres we run a herd of Black Angus, Wagyu (F1) and Charolais cattle. Our Bull is a prized Black Angus who is always in with the herd.
The approach we take ensures a calm and settled environment for the cattle to prosper and the results in terms of meat quality are obvious to our customers.
our founders
32 Acres was founded by Georgia Dawson and Mark Boyle in 2016., with their sons Jack and Archie. Georgia was inspired by the peace and tranquillity of the Yarra Valley and wanted to explore the opportunities a rural property offered and after a long and successful corporate career Mark want to use his interest in food and wine to explore a new direction through beef farming.
The initial plans were to provide cattle to the feedlot industry, but very quickly it became apparent that the quality of the cattle they were offering were not being truly appreciated and they devised a different business model.
Georgia and Mark are obsessed with quality, 32 Acres is focussed on quality and value. The core values that 32 Acres embrace are Integrity, Respect, Stewardship and Authenticity. Their basic aim is to create an environment that produces world class beef, that cares about the wellbeing of the cattle, the land, the people involved in the farm and the customer.
our friends
We call them friends, but they are much more than that in many ways! From Ross and Carole Cardile who helped us with the initial purchase of the first herd to Dave Wilson at Banana Graphics who did all the signage. Others such as Brett and Simone at Blu Waters Seafoords who help us with our retail and at the Farmers Markets, Grant and Netty Rankin at Carawah Nursery. They have all played an important role to the realization of a long-incubated dream. A special shoutout to Joshua Applestone from Applestone Butchers in Stone Ridge New York State, USA, who allows us the reprint his wonderful recipes which highlights our different approach to Beef.
But most importantly we must acknowledge Steve Burke and his wife Deb. Steve is simply our go to guy. Consultant, Advisor, and all-round good human, we would never have got here without Steve’s help.
